What does a winery marketing consultant do?

A winery marketing consultant helps you clarify brand positioning, structure your portfolio and pricing, and build a direct-to-consumer growth strategy. At Wine, Uncomplicated, that comes from someone who has scaled B2B brands from $60M to $400M in revenue and spent a decade making wine, so the advice covers both the business and the product.

How much does winery consulting cost?

Engagements start at $4,500 for a Strategic Intensive, a focused 4- to 6-week project on a single growth priority like positioning or DTC strategy. Growth Partnerships, typically 6 or 12 months of ongoing strategic oversight, are quoted based on scope. You'll know the full investment before we start.

What size winery do you work with?

I work primarily with small and mid-sized wineries, including family-owned labels and PE-backed operations preparing for growth or a capital event. The common thread is leadership that's ready to think like a modern growth company, not a specific case count.

How is this different from hiring a marketing agency?

Agencies execute tactics; I work with founders and executive teams on strategy: positioning, pricing, portfolio structure, and the full DTC customer journey. It's strategic demand architecture, not campaign management. Many clients use my roadmap to direct their internal team or agency.

Do you work with wineries outside of Texas?

Yes. I'm based in Austin, TX, but Strategic Intensives and advisory work happen remotely with on-site visits as needed. I've worked hands-on in wine from West Texas to regions across five continents.

How quickly will we see results from a DTC strategy engagement?

A Strategic Intensive delivers a prioritized roadmap within 4 to 6 weeks. Revenue impact from DTC and wine club changes typically shows within 6-8 months of implementation, and Growth Partnerships include quarterly KPI reviews so progress is measured, not assumed.

For Wineries

The only wine consultant who has scaled brands past $400M in revenue, and spent a decade making the product.

Brand Positioning

Many wineries are rich in story but unclear in expression. I help founders and leadership teams distill their positioning so consumers immediately understand who you are, what differentiates you, and why it matters. The goal is clarity that drives connection, and connection that drives growth.

Portfolio & Pricing Strategy

Portfolio structure and pricing signal more than revenue, they communicate brand identity. I advise on tier alignment, pricing psychology, and release strategy to ensure your wines are positioned in a way that reflects both market reality and long-term brand equity.

Direct-to-Consumer Growth Strategy

As distribution landscapes shift, DTC strategy becomes increasingly critical. I work closely with winery leadership to evaluate the full customer journey, from first touch to wine club retention, and design a more intentional, measurable path to growth. This is not tactical marketing support; it is strategic demand architecture.

Executive Advisory & Strategic Planning

The wine industry is navigating meaningful change. I partner directly with founders and executive teams as a strategic sounding board, helping evaluate growth opportunities, clarify priorities, and align marketing decisions with long-term revenue goals. My role is to bring outside perspective, commercial discipline, and consumer insight to the table. Particularly valuable for wineries operating under private equity ownership or preparing for a capital event.

Service Offerings

Focused clarity. Defined outcome.
A high-impact engagement designed to align leadership around a specific growth priority, positioning, DTC strategy, portfolio structure, or brand evolution. This is about stepping back, assessing objectively, and defining a clear path forward.
Includes:
- Executive discovery and stakeholder interviews
- Brand, messaging, and DTC audit
- Competitive and consumer positioning analysis
- Portfolio and pricing evaluation (if applicable)
- Strategic roadmap with prioritized recommendations
Ideal for wineries seeking alignment and momentum within a defined 4–6 week window.
Ongoing strategic oversight with measurable progress.
For wineries ready to move beyond isolated tactics and build sustained growth. I serve as a strategic partner to leadership, guiding DTC evolution, marketing direction, and portfolio decisions with consistency and accountability.
Includes:
- Comprehensive initial assessment
- Quarterly strategic planning sessions
- Campaign and funnel review
- Wine club acquisition and retention strategy refinement
- KPI alignment and performance evaluation
- Ongoing executive advisory support
Typically structured as a 6- or 12-month partnership.
Perspective for pivotal moments.
Reserved for founders and executive teams navigating inflection points, expansion, repositioning, portfolio shifts, or preparing for investment or transition. This engagement provides confidential, high-level strategic counsel rooted in both consumer behavior and commercial growth.
Includes:
- Executive strategy sessions
- Market and growth scenario evaluation
- Portfolio and brand architecture review
- Board-ready narrative and positioning refinement
- Ongoing strategic sounding board access
Selective, limited engagements.

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Why Work with Me

I've spent 20 years as a Senior Vice President of Marketing, scaling PE-backed B2B companies from $60M to $400M in revenue. I've built demand generation engines, led GTM strategy across multi-brand portfolios, and managed teams of 25 across marketing and sales development.

I've also spent 10 years making wine by hand in West Texas, harvesting grapes, managing production, and building a label from nothing.

Most wine consultants know the industry. Very few know what it actually takes to build a brand that grows. I bring both, and I work directly with founders and executive teams who are ready to think like a modern growth company.

Work With Me

Frequently Asked Questions

A winery marketing consultant helps you clarify brand positioning, structure your portfolio and pricing, and build a direct-to-consumer growth strategy. At Wine, Uncomplicated, that comes from someone who has scaled B2B brands from $60M to $400M in revenue and spent a decade making wine, so the advice covers both the business and the product.
Engagements start at $4,500 for a Strategic Intensive, a focused 4- to 6-week project on a single growth priority like positioning or DTC strategy. Growth Partnerships, typically 6 or 12 months of ongoing strategic oversight, are quoted based on scope. You'll know the full investment before we start.
I work primarily with small and mid-sized wineries, including family-owned labels and PE-backed operations preparing for growth or a capital event. The common thread is leadership that's ready to think like a modern growth company, not a specific case count.
Agencies execute tactics; I work with founders and executive teams on strategy: positioning, pricing, portfolio structure, and the full DTC customer journey. It's strategic demand architecture, not campaign management. Many clients use my roadmap to guide their internal teams or agencies.
Yes. I'm based in Austin, TX, but Strategic Intensives and advisory work happen remotely, with on-site visits as needed. I've worked hands-on in wine from West Texas to regions across five continents.
A Strategic Intensive delivers a prioritized roadmap within 4 to 6 weeks. Revenue impact from DTC and wine club changes typically shows within 6-8 months of implementation, and Growth Partnerships include quarterly KPI reviews so progress is measured, not assumed.

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